Houston White x Target is back, with new summer styles in more stores

Last year, we announced a multi-year partnership with a North Minneapolis-based entrepreneur, designer, and community builder (and longtime Target partner) Houston White. Exclusive apparel and accessories brand Houston White x-Target has brought style, swagger, and heart to our guests in the form of menswear-inspired jackets, flight suits, and more. Now introducing new styles for summer, Houston White X-Target brings fresh designs and good vibes to all. Not only does the collection celebrate self-expression and the beauty of diversity, but it is an example of our commitment at REACH in action.

New styles, more stores

And we’re nearly doubling the number of locations that carry the collection, so now you can shop Houston White x Target in 400 stores total and at Target.com.

“We’re excited to expand our partnership with Houston White by introducing new styles this season and bringing its collection to more stores across the country,” he says. Jill SandowExecutive Vice President and Chief Merchandising Officer, Target. “Houston’s modern pieces reflect his passion for people to find their own distinctive look and express their unique style for work or play – all at a great value.”

Fashion forward

The new 40 models feature bright colors, patterns, and textures, as well as elevated decorative accents and details inspired by Houston’s own design aesthetic. “It’s a celebration of the joy of sports and culture,” says Houston.

Want some advice from the man himself? “I would go for the unexpected when designing this collection,” he says. “Mix contrasting colors together for a fresh, fun look. Lots of layers, and always finish off the look with a scarf tied around the neck and a bucket hat to cover it up!”

Houston’s personal favorites: green ripstop jacket, short-sleeve white flight suit, lightweight twill jacket and sweatpants. The collection features overall adult sizes ranging from XXS-5X; And with prices starting at $15 and most items under $30, it’s trendy style for everyone, at an incredible value.

And there’s more Houston White x Target in store – the multi-year partnership is just getting started.

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