Peloton Inks Ed Sheeran Partnership for “Walking Outdoors”
Peloton has struck a deal with Ed Sheeran to deliver the brand’s first original audio collaboration for its app. The new Outdoor Walk expansion will include in-between storytelling from Sheeran and music from his latest album, Subtract or discount.
Fitness platform Peloton has announced a new partnership with singer-songwriter Ed Sheeran to release its first Outdoor Walks series featuring original audio content from Sheeran’s latest album. Subtract or discount.
Available only on the Peloton app, outdoor walks are available in varying lengths, and feature Sheeran and Peloton trainers John Hosking and Tobias Haynes. The global collaboration is unlike anything Peloton has previously produced, delivering chapter content that features the full album experience and immersive, connected storytelling.
“Movement became an important part of my overall mental and physical health, especially when I was working on this album,” says Ed Sheeran. “Partnering with Peloton on this outdoor walking series has been really cool, and I hope you enjoy the experience Subtract or discount in a unique way.”
With the month of May being Mental Health Awareness Month and coinciding with the launch of Subtract or discountPeloton offers a one-of-a-kind workout that combines music, movement, and dialogue from Sheeran himself. Each chapter follows a similar format with introductions from Hosking, Heinze, and Sheeran, who will welcome Peloton members to join it on a “musical journey through mindful, engaging, low-impact walks.”
Content Features Sheeran shares personal anecdotes about Subtract or discount and mental health with the Peloton community. Classes are available in 30- and 60-minute lengths, as well as a 30-minute German class featuring Heinze. The 60-minute sessions allow members to experience an entire album while enjoying the great outdoors.
“We’re starting a whole new way to collaborate with an artist with this drop,” says Gwen Bethel Riley, Senior Vice President of Music and Content Partnerships at Peloton. “Ed Sheeran will bring his entire album to life with support from Jon Hosking and Tobias Heinze and take our members on a full musical experience.”
Ed Sheeran Outdoor Walks is now available on the Peloton platform with no equipment necessary, making the experience more accessible to everyone. Classes are accessible on the Peloton app, where new members can sign up for a free 30-day trial.