Rooted in minimalist and minimalist designs, the modern Scandinavian trend is currently taking the interior design world by storm.
Scandinavian design is a design movement that emerged in the 1930s, but really started to gain steam in the 1950s and 1970s. It consists of clean, streamlined lines and a combination of function and beauty. Think lighter woods like ash, oak, teak, walnut, beech, linen, wool, leather, and glass. These are all key features of the “Scandi” design we often see in modern homes.
According to Becky Seel Hoppmann, owner and designer at Hausful Modern Homestore in Charleston, he says that while many Americans forgot about Scandi design after the 1970s, and even though it fell out of favor, the design community never let the trend die out.
She says, “There’s been a resurgence in style over the past 20 years. The idea for Hausful Modern Homestore was born ten years ago, and we opened our Charleston showroom eight years ago. We’ve had a very positive response here in Charleston and across the US with sales on our website.” .
Hausful Modern Homestore specializes in modern Scandinavian style curated home furnishings, lighting, rugs and homewares from international brands that truly embrace the new Scandinavian style that has grown exponentially in the interior design industry.
What Hoppmann appreciates most about the modern Scandinavian design trend is its focus on everyday life.
She says, “You won’t find overdone or overdone furniture or decor with this trend. What you will find is functionality paired with beautiful shapes using natural materials. I find Scandinavian design to be the perfect blend of quiet style, high functionality, and an emphasis on everyday comfort.”
But what makes this particular style different from other design styles, such as mid-century modern and generic minimalism? While all of these trends are similar in many ways, the materials and colors used in modern Scandi design really set the style apart.
Hoppmann says that the mid-century modern style was the first time that new materials such as fiberglass, plastic, and tubular metal were introduced into interior design. And while Scandinavian design tends toward primarily bright, neutral, and organic colors, mid-century modern style relied more on flashes of vibrant color.
See a Scandi living room featuring a caramel leather sofa or a white modular sofa, a light oak coffee table or a taupe glass coffee table, a cream accent chair and light oak shelves to hold glass vases and coffee table books.
By now you’re probably picturing some pictures you saved to your Pinterest interior design board or from some home inspiration pages on Instagram. Modern Scandi design is growing in popularity because it is timeless, simple, and looks clean and natural.
For Hausful, some of their most popular pieces are sofas, sectionals, and bedroom furnishings. Says Hoppmann, “Traditional styles tend to be somewhat large in size and quite bulky in design. Bulk is often associated with more comfort, but that simply isn’t true. We like to refer to our furniture as human-sized, perfectly proportioned to fit your body and provide Lots of comfort and support and lots of style.”
Like any important design style, Scandi design has seen its ups and downs and changes over the years. Hopmann recalls how she saw Scandi design evolve, and not always for the better.
“I’ve seen some furnishings, lighting, and decor items that are rooted in the Scandinavian style but altered in a way that distorts the original purpose and design. When I see those, I die a little inside. Just kidding…kind of.”
But on a positive note, Hoppmann has also seen the Scandi style popular in the industry, as there is now a growing demand for it from consumers. She says, “The true nature of Scandi style’s simple, purposeful design will remain a timeless staple, not just a passing trend.”